Advertising Writing

Hewitt and May is a London-based clothing company for whom I compose internet marketing pieces. These are fictional pieces about the adventures of Hewitt and May, the non-fictional men who founded the company in the 19th century.

For this article, I was given an item to promote for sales, which was the umbrella, and the setting of India. From there, I built a story line which would accent the adventurous and dignified personalities of Hewitt and May and advertise the clothing. The dialogue was also required to fit their class and time period. I composed each article in its entirety.

HEWITT AND MAY ON HOLIDAY IN INDIA
By Alyssa Choiniere                                                               Published May 5, 2009 

As Hewitt and May stopped to take in the breathtaking view of the Taj Mahal, a monsoon abruptly struck the finely dressed sightseers. However, all fine gentleman come prepared for such unfortunate circumstances, and Hewitt and May certainly are fine gentlemen.

“Heavens, May!” cried Hewitt, donning his umbrella, “it seems we've brought the rains of London with us to India!”

“Ah, yes,” May replied, following suit, “but the highest of fashion, too. That Hanway does make you look dashing, either up or down, Hewitt.”

“Indeed, but the ladies do prefer it up. Even so, this handle was carved by artisans to sustain the perfect grip and perfect form while strolling. And your fine Hanway looks nearly impenetrable, even in this monsoon, May.”

“Oh, but it is,” May replied.

The two, now dry beneath their astute accessories, continued to enjoy their holiday in style.

“Quite the gentleman you are, May. But these rains make London skies look tepid and fair,” says Hewitt.

“Without a little rain,” says May, “we may never have been able to bring our lovely Hanway tradition to India! Do you think it will catch on?”

The men gazed out on their fellow cohorts, perceiving a look of checked but discernible envy.

“It may,” says May. “For when the clouds roll by, my shirt is still crisp and dry!”

“As is your wit.”

“Thank you, Hewitt.”

The gentlemen continued on their promenade until they'd had quite enough of the torrid rain and retired to the theatre.

Entering the doorway, May exclaimed, “You still look as presentable as ever! Fine and sophisticated details, from the base of your shoes to the top of your hat!”

“Naturally, Hewitt! For even if the skies are dreary...”

“Let your wardrobe always be cheery!” finished May.